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App link tools compared: prices and features
Last updated
A dated table of the tools people weigh when they need a link for their app: store link tools, deep-linking platforms and attribution platforms. For 10 links for a year, Jumper.to costs $10; the other tools priced by links cost from $49 to $468. Every fact shows when we checked it, and “How to choose” below starts from what you need, not from us.
The master table
Scroll the table sideways if it does not fit. A product’s full page has the yearly cost for 1, 3, 10 and 50 links and all 13 features.
Every tool at a glance
15 products. Each name links to its full comparison. Prices as each company publishes them; the last column lists the days we checked.
| Product | Type | Entry price | Free plan | Code to add to your app (SDK) | Deferred deep links | Channel tagging for App Store Connect and Google Play | 10 links for a year | Checked |
|---|---|---|---|---|---|---|---|---|
| Jumper.to | Store link tool | $2 a link a year; 10 links $10; 100 links $20 | 3 links, renewed every year for free | No | No | Yes: Apple ct and pt, Google Play utm_* referrer, one link per channel | $10 | 31 Oct 2026 |
| OneLink.to | Store link tool | About $10 a month for 10 links (reported by competitors’ comparison pages) (unverified) | 3 links, with advertising conditions (reported by competitors) (unverified) | No (unverified) | No (unverified) | Not compared here | $120 | 26 Sept 2026, 24 Oct 2026 |
| Firebase Dynamic Links | Stopped in August 2025 | Not compared here | Not compared here | Yes (the Dynamic Links SDK, now removed) | Yes, until 25 August 2025 | Not compared here | Not compared here | 24 Oct 2026 |
| Branch | Deep-linking platform (SDK) | $39 a month (Intro); Basics plans $199 to $499 a month | None; a 30-day trial | Yes, for app deep links | Yes, on all plans | Not compared here | $468 | 24 Oct 2026 |
| AppsFlyer OneLink | Attribution platform (MMP) | Custom pricing for the Standard, Advanced and Premium deep-link plans | Zero: short links, QR codes and click counts only (since 15 September 2026) | Yes | Standard plan and up only (removed from Zero) | Not compared here | Not compared here | 24 Oct 2026 |
| Linkrunner | Attribution platform (MMP) | $0.010 per attributed install, pay as you go | 25,000 attributed installs, one time | Yes | Yes, on all plans | Not compared here | Not compared here | 24 Oct 2026 |
| ChottuLink | Deep-linking platform (SDK) | $19 a month (Indie, 25,000 to 100,000 monthly active users) | Free up to 25,000 monthly active users, with unlimited links, clicks and QR codes | Yes | Yes, also on the free plan | Not compared here | Not compared here | 24 Oct 2026 |
| Smler | Deep-linking platform (SDK) | $19 a month (Builder, 50,000 installs) | 25,000 attributed installs a month, 1 app, no custom domain | Optional; a small deferred-link plugin exists | Yes, on all plans | Not compared here | Not compared here | 24 Oct 2026 |
| Detour | Deep-linking platform (SDK) | $19 a month (Starter, 70,000 clicks) | 1,500 clicks and 50 short links a month | Yes (React Native and Expo first) | Yes | Not compared here | Not compared here | 24 Oct 2026 |
| Dub | Store link tool | $30 a month (Pro: 1,000 new links, 50,000 tracked events) | 25 links, 1,000 events, 3 domains, no deep links | No (apps call /track/open); iOS SDK in beta | Yes, from Pro | Not compared here | $360 | 24 Oct 2026 |
| URLgenius | Store link tool | $0.02 a click, pay as you go; custom plans from $99 a month | Trial clicks (10,000 for creators, 500 for sellers and brands) | No (“patented” app linking without an SDK) (vendor claim) | On the Brands and Custom plans | Not compared here | Not compared here | 24 Oct 2026 |
| Appy | Store link tool | $9.99 a month or $99 a year (Pro, 10 links) | 4 links and 4 QR codes, unlimited redirects, no ads | No for links; an SDK on Enterprise for deferred deep links | Enterprise only | Not compared here | $99 | 24 Oct 2026 |
| AppIn | Store link tool | $5 a month or $50 a year (Starter, 10 links) | 1 link, 1,000 clicks a month, no click analytics | No (vendor claim) | No (deliberately left out) | Apple ct and pt, Google Play referrer (vendor claim) | $50 | 24 Oct 2026 |
| 1LINK.IO | Store link tool | €7.66 a month incl. VAT (Startup, 100 links) | 5 links, 100 clicks a month, 14-day analytics | Not compared here | “Full deep linking support” (deferred not mentioned) (vendor claim) | UTM forwarded to Google Play | €91.92 | 24 Oct 2026 |
| appqr.io | Store link tool | $5 a month or $49 a year (Pro) | 3 links, 1,000 tracked clicks a month, 7-day analytics | Not compared here | Beta, on Business only | Not compared here | $49 | 24 Oct 2026 |
“(vendor claim)” means the company says it and we could not check it; “(unverified)” means only someone else reported it. “Not compared here” means we have no checked fact, not that the feature is missing.
What the columns mean
The technical columns, in a sentence each.
- Code to add to your app (SDK): an SDK is a code library your developer adds to the app and ships in a new version.
- Deferred deep links: after someone installs the app from a link, the app opens on a chosen screen instead of its start screen.
- Channel tagging for App Store Connect and Google Play: the stores count installs per campaign when the link passes a tag: Apple’s ct and pt, Google Play’s utm_* referrer.
How to choose: you only need store links
You want one link and QR code that opens the App Store on iPhone and Google Play on Android, with nothing to add to your app. That is a store link tool. They differ mostly in how they charge: per link, per click or per plan, and in what happens inside Instagram and TikTok.
Store link tools in this table: Jumper.to, OneLink.to, Dub, URLgenius, Appy, AppIn, 1LINK.IO and appqr.io.
- OneLink.to vs Jumper.to
- Dub vs Jumper.to
- URLgenius vs Jumper.to
- Appy vs Jumper.to
- AppIn vs Jumper.to
- 1LINK.IO vs Jumper.to
- appqr.io vs Jumper.to
How to choose: you want installs per campaign
You want App Store Connect and Google Play to tell you which campaign brought installs. The link has to pass a tag to each store: Apple’s ct and pt, and Google Play’s utm_* referrer.
Jumper.to does this on every install link. Others where we found it: AppIn and 1LINK.IO.
How to choose: you need deferred deep links
You want the app to open on a chosen screen after someone installs it from a link: an invite, a product, a referral. That needs code in your app, so it is the job of a deep-linking platform. Jumper.to does not do it.
Deep-linking and attribution platforms in this table: Branch, AppsFlyer OneLink, Linkrunner, ChottuLink, Smler and Detour. Some store link tools add it on a higher plan: Dub, URLgenius, Appy and appqr.io.
- Branch vs Jumper.to
- AppsFlyer OneLink vs Jumper.to
- Linkrunner vs Jumper.to
- ChottuLink vs Jumper.to
- Smler vs Jumper.to
- Detour vs Jumper.to
- Dub vs Jumper.to
- URLgenius vs Jumper.to
- Appy vs Jumper.to
- appqr.io vs Jumper.to
How to choose: you need full attribution
You pay for ads and need every install matched to the ad network and campaign that caused it, with reports back to the networks. That is a mobile measurement platform (MMP). Jumper.to is not one.
MMPs in this table: AppsFlyer OneLink and Linkrunner.
Firebase Dynamic Links
Shut down on 25 August 2025; Google says its links return an HTTP 404 (checked 24 Oct 2026). If your app still uses it, see what to use for each job it did.
How to use this comparison
- Start from your need. Store links only, installs per campaign, deferred deep links or full attribution: the four sections above name the tools for each.
- Check the price model. Per link, per click, per install or per app user. A per-click or per-user price grows with your success; a per-link price does not.
- Read the product’s page. Each page has the yearly cost for 1, 3, 10 and 50 links, all 13 features, when to choose it and how to switch.
- Try before you decide. Most tools have a free plan. Make one link in each and open it on an iPhone, an Android phone and a computer.
Where the numbers come from
Every price and feature was read on the company’s own pages, or in the research we cite, on the dates in the table. Jumper.to’s own facts describe the product as built on 31 October 2026. We show no logos, ratings or testimonials. Names identify the compared services only.
Related
- How we compare
- OneLink.to alternative
- Firebase Dynamic Links alternative
- Branch.io alternative
- In-app browser test results
- Jumper.to pricing
Questions
Which app link tool is cheapest for 10 links?
Of the tools that price by links in US dollars, Jumper.to costs $10 for a year and the others range from $49 (appqr.io) to $468 (Branch), as published on the dates in the table. Tools priced by clicks, installs or app users are not compared on a link count.
Which tools need an SDK in my app?
The deep-linking and attribution platforms do: Branch, AppsFlyer OneLink, Linkrunner, ChottuLink, Smler and Detour. Tools we found that need none: Jumper.to, OneLink.to, Dub, URLgenius, Appy and AppIn.
Is Firebase Dynamic Links still available?
No. Google stopped it on 25 August 2025. Our Firebase Dynamic Links page explains what to use for each thing it did.
Why do some cells say “Not compared here”?
Because we found no fact we could check for that product. It does not mean the feature is missing. We would rather leave a cell open than guess.
How often do you check the facts?
Every fact shows the day it was read. We re-check before we change a page and fix a fact and its date together. Corrections are welcome at hello@jumper.to.
Is this comparison neutral?
It is our page and Jumper.to is in the table. That is why every fact is dated and labelled, and why each comparison says when the other product is the better choice.