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Branch.io alternative for store links and campaign tagging

Last updated 31 October 2026

Many teams pay for Branch only to send people to the right app store and to tag campaigns. Jumper.to does exactly that with no SDK. For 10 links for a year, Jumper.to costs $10 and Branch costs $468 (as published, checked 24 October 2026). If you use Branch for deferred deep links or ad attribution, stay on Branch.

Prices for a year

What 1, 3, 10 and 50 links cost for one year, from each company’s published prices.

What Branch and Jumper.to cost for a year

The cheapest published plan that covers each number of links, for one year. Prices are shown in the currency each company uses; we do not convert them.

Branch: Intro at $39 a month; clicks and user actions above its limits cost extra; as published, checked 24 October 2026. Jumper.to: normal price; free during the launch offer, from our pricing page.

Features side by side

13 things people check before choosing, in plain words. Every Branch line shows when we checked it.

Branch and Jumper.to, feature by feature

The Jumper.to column is the product as built, checked 31 October 2026. The Branch column comes from its own pages; the last column says when we checked each line.

“(vendor claim)” means the company says it and we could not check it; “(unverified)” means only someone else reported it. “Not compared here” means we have no checked fact, not that the feature is missing.

What the rows mean

Some rows use technical words. Here is each one in a sentence.

• What you pay for: what makes the bill grow: links, clicks, installs or app users.
• Code to add to your app (SDK): an SDK is a code library your developer adds to the app and ships in a new version.
• Deferred deep links: after someone installs the app from a link, the app opens on a chosen screen instead of its start screen.
• Stores it sends people to: where the link sends each phone: the App Store on iPhone, Google Play on Android, and so on.
• Inside Instagram and TikTok: Instagram, TikTok and Facebook open links in their own small browser, which often cannot open the App Store.
• Channel tagging for App Store Connect and Google Play: the stores count installs per campaign when the link passes a tag: Apple’s ct and pt, Google Play’s utm_* referrer.
• Your own domain: links on a domain you own, such as go.yourapp.com.
• API: a way for your own software to read or create links without the dashboard.
• MCP server for AI agents: a connection AI assistants such as Claude or ChatGPT can use to work with your links.

What Branch costs

Branch publishes its prices in its help pages. Entry price: $39 a month (Intro); Basics plans $199 to $499 a month (checked 24 Oct 2026).

Free plan: None; a 30-day trial (checked 24 Oct 2026). What you pay for: Volume credits (tracked user actions), clicks and links; Intro has 5,000 credits, 25,000 clicks, 500 links (checked 24 Oct 2026).

Over Intro’s limits Branch charges per extra user action, click and link; Activation Basics has a custom domain but no app links (checked 24 Oct 2026).

What FlutterFlow builders said

In August 2025 FlutterFlow builders on Reddit and in the FlutterFlow community forum discussed Branch moving them from a free plan to a much dearer paid one (unverified, checked 24 Oct 2026). One of them wrote that small apps often just want working links and previews. If what you need is store links and campaign tags, that is the job Jumper.to does.

• The r/FlutterFlow thread (August 2025)
• The FlutterFlow community discussion

Choose Branch if…

Branch does some things Jumper.to does not. It is the better choice when:

• You need deferred deep links: after installing, the app opens on the screen the link was about (an invite, a product, a referral). Branch: Yes, on all plans (checked 24 Oct 2026).
• You run paid ads and want installs matched to the ad networks inside one platform. Jumper.to does not do attribution.
• You want links that open your app when it is already installed, from the same vendor and SDK.
• You need many links with QR codes and an API in one account. QR codes: Yes, with full customization (Intro) (checked 24 Oct 2026). API: Short Link API from Activation Basics (web links only) (checked 24 Oct 2026).

Choose Jumper.to if…

Jumper.to is built for one job: getting people from a link to your app in the right store. It is the better choice when:

• You want one link and QR code that sends each phone to the right store, with nothing to add to your app. Stores: App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, Microsoft Store, Mac App Store, your website or landing page.
• You want App Store Connect and Google Play to count installs per channel: Yes: Apple ct and pt, Google Play utm_* referrer, one link per channel.
• You want a flat yearly price per link: $2 a link a year; 10 links $10; 100 links $20. Links only; taps are unlimited. What Branch charges for: Volume credits (tracked user actions), clicks and links; Intro has 5,000 credits, 25,000 clicks, 500 links (checked 24 Oct 2026).
• You want a landing page, a privacy policy page and a terms page for your app on the same short domain, written as plain text.

Switch from Branch in 10 minutes

1. List your links. Open Branch and write down every link you use and where it points: the App Store page, the Google Play page and the website. If Branch offers an export, use it.
2. Paste the store links. Paste each app’s App Store or Google Play link at app.oxi.cc/new. Jumper.to reads the app’s name and icon. Save with your email address and the link is live on oxi.cc.
3. Set your channels. On the app’s page, add one install link per channel (YouTube, TikTok, Instagram, a poster) with the campaign names you used before. App Store Connect and Google Play then count installs for each.
4. Replace the links. Swap the old links in your bio, website, emails, ads and anywhere your app is shared.
5. Reprint QR codes once. Printed QR codes that point at Branch’s domain keep going there. Reprint them once with the Jumper.to QR code; after that you can change where it goes without reprinting.
6. Keep the old domain redirecting. If your old links run on a domain you own, keep it and redirect each old address to its new Jumper.to link with your web host’s redirect rules. Keep your Branch account until the old links get no more taps.
7. Decide about the SDK. Jumper.to needs nothing in your app. If you used Branch only for store links and campaigns, remove its SDK in your next release. If you rely on its deferred deep links, keep it for those and use Jumper.to for the rest.

Try both

Scan the demo QR code on our home page, oxi.cc/gajrhrk, with your phone: an iPhone opens the App Store, an Android phone opens Google Play, and a computer shows the app’s landing page. Then open your Branch link on the same phones and compare what people see.

• Try the demo link (oxi.cc/gajrhrk)

Where these facts come from

Every Branch fact on this page was read on its own website or pricing page, or in the research we cite, on 24 October 2026. Prices change, so check Branch’s site before you decide. If you spot something out of date, write to hello@jumper.to and we fix the fact and its date together.

Branch is named here only to identify the service we compare. Jumper.to is not affiliated with it, and we show no logos.

• How we compare: sources, dates and labels
• All app link tools compared

Related

• Branch vs Jumper.to: the full comparison
• All app link tools compared
• See which campaign brings app installs
• Universal Links and App Links: when you need them
• Jumper.to pricing