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AppsFlyer OneLink vs Jumper.to

Last updated 31 October 2026

AppsFlyer OneLink is the deep-linking part of AppsFlyer. Part of AppsFlyer, an attribution platform (MMP) that matches installs to ad campaigns; its Growth plan charges per conversion (checked 24 Oct 2026). Jumper.to is a store link tool: one link and QR code that opens the right app store on every phone, with nothing to add to your app. AppsFlyer OneLink is not priced by links (it charges for conversions (mmp plans); deep-link plan prices are not published), so we put no link count on it; Jumper.to costs $10 for 10 links for a year. Choose AppsFlyer if you need full attribution for paid campaigns; choose Jumper.to for store links and campaign tags with published prices.

Prices for a year

What 1, 3, 10 and 50 links cost for one year, from each company’s published prices.

What AppsFlyer OneLink and Jumper.to cost for a year

The cheapest published plan that covers each number of links, for one year. Prices are shown in the currency each company uses; we do not convert them.

AppsFlyer OneLink is not priced by links. What you pay for: Conversions (MMP plans); deep-link plan prices are not published (checked 24 Oct 2026). Its entry price: Custom pricing for the Standard, Advanced and Premium deep-link plans (checked 24 Oct 2026). A yearly price per number of links would be a guess, so the table says “Not compared here”. Jumper.to: normal price; free during the launch offer, from our pricing page.

Features side by side

13 things people check before choosing, in plain words. Every AppsFlyer OneLink line shows when we checked it.

AppsFlyer OneLink and Jumper.to, feature by feature

The Jumper.to column is the product as built, checked 31 October 2026. The AppsFlyer OneLink column comes from its own pages; the last column says when we checked each line.

“(vendor claim)” means the company says it and we could not check it; “(unverified)” means only someone else reported it. “Not compared here” means we have no checked fact, not that the feature is missing.

What the rows mean

Some rows use technical words. Here is each one in a sentence.

• What you pay for: what makes the bill grow: links, clicks, installs or app users.
• Code to add to your app (SDK): an SDK is a code library your developer adds to the app and ships in a new version.
• Deferred deep links: after someone installs the app from a link, the app opens on a chosen screen instead of its start screen.
• Stores it sends people to: where the link sends each phone: the App Store on iPhone, Google Play on Android, and so on.
• Inside Instagram and TikTok: Instagram, TikTok and Facebook open links in their own small browser, which often cannot open the App Store.
• Channel tagging for App Store Connect and Google Play: the stores count installs per campaign when the link passes a tag: Apple’s ct and pt, Google Play’s utm_* referrer.
• Your own domain: links on a domain you own, such as go.yourapp.com.
• API: a way for your own software to read or create links without the dashboard.
• MCP server for AI agents: a connection AI assistants such as Claude or ChatGPT can use to work with your links.

Choose AppsFlyer OneLink if…

AppsFlyer OneLink does some things Jumper.to does not. It is the better choice when:

• You already use AppsFlyer to measure ad campaigns and want your links in the same dashboard.
• You need deferred deep links. AppsFlyer: Standard plan and up only (removed from Zero) (checked 24 Oct 2026).
• You need branded domains and an API at scale. Domains: Branded domains on Advanced (checked 24 Oct 2026). API: OneLink API on Premium (checked 24 Oct 2026).
• You want an MCP server for AI agents: On Premium (checked 24 Oct 2026).

Choose Jumper.to if…

Jumper.to is built for one job: getting people from a link to your app in the right store. It is the better choice when:

• You want a price you can read before you sign up. AppsFlyer: Custom pricing for the Standard, Advanced and Premium deep-link plans (checked 24 Oct 2026). Jumper.to: $2 a link a year; 10 links $10; 100 links $20.
• You want App Store Connect and Google Play to count installs per channel: Yes: Apple ct and pt, Google Play utm_* referrer, one link per channel.
• The free plan is not enough: AppsFlyer Zero is Zero: short links, QR codes and click counts only (since 15 September 2026) (checked 24 Oct 2026).
• You want a landing page, a privacy policy page and a terms page for your app on the same short domain, written as plain text.

Switch from AppsFlyer OneLink in 10 minutes

1. List your links. Open AppsFlyer OneLink and write down every link you use and where it points: the App Store page, the Google Play page and the website. If AppsFlyer OneLink offers an export, use it.
2. Paste the store links. Paste each app’s App Store or Google Play link at app.oxi.cc/new. Jumper.to reads the app’s name and icon. Save with your email address and the link is live on oxi.cc.
3. Set your channels. On the app’s page, add one install link per channel (YouTube, TikTok, Instagram, a poster) with the campaign names you used before. App Store Connect and Google Play then count installs for each.
4. Replace the links. Swap the old links in your bio, website, emails, ads and anywhere your app is shared.
5. Reprint QR codes once. Printed QR codes that point at AppsFlyer OneLink’s domain keep going there. Reprint them once with the Jumper.to QR code; after that you can change where it goes without reprinting.
6. Keep the old domain redirecting. If your old links run on a domain you own, keep it and redirect each old address to its new Jumper.to link with your web host’s redirect rules. Keep your AppsFlyer OneLink account until the old links get no more taps.
7. Decide about the SDK. Jumper.to needs nothing in your app. If you used AppsFlyer OneLink only for store links and campaigns, remove its SDK in your next release. If you rely on its deferred deep links, keep it for those and use Jumper.to for the rest.

Try both

Scan the demo QR code on our home page, oxi.cc/gajrhrk, with your phone: an iPhone opens the App Store, an Android phone opens Google Play, and a computer shows the app’s landing page. Then open your AppsFlyer OneLink link on the same phones and compare what people see.

• Try the demo link (oxi.cc/gajrhrk)

Where these facts come from

Every AppsFlyer OneLink fact on this page was read on its own website or pricing page, or in the research we cite, on 24 October 2026. Prices change, so check AppsFlyer OneLink’s site before you decide. If you spot something out of date, write to hello@jumper.to and we fix the fact and its date together.

AppsFlyer OneLink is named here only to identify the service we compare. Jumper.to is not affiliated with it, and we show no logos.

• How we compare: sources, dates and labels
• All app link tools compared

Related

• OneLink.to alternative (a different product)
• All app link tools compared
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• Universal Links and App Links: when you need them
• Jumper.to pricing